What is “Branding” and why is it important?

Most people assume that branding is about the colors they use, the logo they use, and the graphics used to represent a company. Most people, however, assume branding in marketing is mostly about a business’s visual identity.

While these components are important, branding isn’t limited to creating a strong visual identity. The foundation of your branding is built on the values you stand for, the experiences you deliver, and the solutions you provide – resulting in emotional responses that will attract your target audience and lead to more customer conversions.

In summary, branding is an intangible marketing concept that invokes your target market to take action and engage (buy, subscribe, etc.) because they feel strongly that your product, business, or service will solve a problem or help them meet their goals.

Many small businesses and non-profits do not have in-house graphic designers with professional training or expertise, leading to low end marketing materials that fail to attract and retain customers. After a short period of time, the companies end up paying for all new designs with professionals they should have done first time around.

So, before you go too far down the “do it yourself” rabbit hole, wasting time and money, let’s take a look at what goes into developing and establishing a successful brand.

MARKET RESEARCH

Dig deep to learn what’s important to them! Know the demographics, values, interests, pain points, where they shop, relevant social media platforms where they hang out, and anything else that will help you develop your branding strategy and graphic design.

CORE BRAND VALUES

Core brand values are the beliefs that you, as a business, stand for such as integrity, ecology, value, customer satisfaction, etc. The values and attributes that you find most important are the driving forces that guide every decision you make with when it comes to your branding. Unlike your goals which define the things you hope your business will achieve; your brand values define how you conduct business in ways that are relatable and important to your ideal customers.

Stong core brand values also allow you to attract and develop meaningful relationships with your consumers. They can be even more important than having the best product or service available.

Effectively communicating your brand values well will help you to attract your ideal customers/ People who share your values are also more likely to become loyal to your brand.

Core Value Topic examples to address and communicate to your target market:

• What does my business stand for?
• When conducting my business, what do I consider most important?
• What do I believe in?

EXPERIENCE

All interactions a brand has with its audience should be designed to make them feel excited, grateful, or some other strong emotion that makes them want to learn more about your product or service.

You must work on all of these components to create an audience-appealing brand.

Our team of creatives provides branding development expertise and professional graphic design services, ensuring that all marketing materials, from logos to brochures, are visually appealing and effectively communicate the brand message. Our experienced designers work closely with clients to bring their vision to life!

Do it right the first time…

Find out all the ways we can help you with all your branding, graphics, and marketing material needs!

CALL (949) 287-8165

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EMAIL rachel@monetcreativeagency.com