Email marketing is a form of direct marketing and digital marketing that is highly effective for several reasons. Whether you use email marketing as your main marketing tool or as a supplement to other forms of direct marketing, it remains a cost-effective strategy that can drive sales.

More than 4 billion people in the world use email, so it’s an ideal place to meet customers with sales, marketing and information. In fact, email marketing seems to be improving over the years. In 2022, nearly 67% of email marketers reported an increase in open rates. And email marketing is designed to open lines of communication between consumers and businesses, unlike traditional direct marketing strategies. Perhaps this is why unsubscribe rates are low: GetResponse’s 2023 email marketing benchmarks report shows an average unsubscribe rate of 0.09% for North America.

Email Marketing Return on Investment (ROI)

Whether you trust Omnisend’s 2022 data report that shows $40 ROI of $1 in email marketing spend or Litmus’ report of $36 average ROI for every dollar spent, it’s clear that email marketing works. It has one of the highest ROIs of most digital marketing methods for small businesses.

Article excerpt reposted from 10 Best Email Marketing Software Of 2024 – Forbes Advisor